Ashlee Simpson Case Study

Ann & I had the class read the Ashlee Simpson case study for our presentation on Chapter 8. The main point of Chapter 8 dealt with crisis management and how celebrities and famous athletes need to brand themselves in a positive way and react quickly when a crisis occurs.

Ashlee Simpson had a lip syncing fiasco one night on Saturday Night Live and could have handled it a lot better. At the end of the show she tried to blame it on her band and that they started playing the wrong song and then on TV interviews she claimed that she had not been feeling well before the show and she had a sore throat.

This event caused a lot of people to lose some of their respect for Ashlee due to the fact that she would not just admit that she had planned to sing along with a track. Tons of performers do this at their concerts and I think that if she had just come out and admitted to her mistake that people would have gained respect for her fessing up to her own mistake.

Celebrities choose to be in the spotlight and have their name known everywhere. Therefore, they need to act in a respectable manner. It is sickening hearing about all of the trashy female celebs who make fools of themselves in public.

I read a quote the other day that stated, "Not only are you representing yourself, but also your family's name." I found this to be very insightful and so true. I just wish these celebrities who make fools of themselves would realize how childish they make themselves look.